• Company Profile

    Shanghai Zeffrey Enterprise Development Co., Ltd. (formerly known as "Shanghai Stride Advertising Co., Ltd." and officially renamed in October 2023) is a Shanghai-based leading provider of omnichannel marketing solutions. With deep expertise in strategy, content innovation, and technology integration, Zeffrey has established a strong reputation and industry position in China’s marketing and brand communication sector, serving many of the top 5% leading brands across industries.

    Zeffrey focuses on delivering end-to-end omnichannel marketing services to brand clients, covering AI-powered interactive marketing, MCN influencer promotion, PR events, direct marketing, educational outreach, digital diagnosis, and network-based promotional campaigns. By precisely aligning marketing tools with different consumer lifestyles and media preferences, we help clients build effective brand-consumer interaction and drive measurable business outcomes.

    Since its founding, Zeffrey has successfully delivered projects across multiple sectors including automotive, consumer goods, education, and real estate. Our clientele spans international premium brands, listed companies, and public sector digital transformation initiatives. Representative achievements include:

    • 2020 "Lie'er Baobei Treasure Night" Livestream: attracted over 7.6 million live viewers, with a total project value exceeding ¥11 million;
    • 2021 Lie'er Baobei Fans Festival: a single livestream event with over 26 million viewers and ¥12 million in project value;
    • Official marketing service provider for brands such as Ferrari, Gree Electric, and Star River Group, with long-term partnerships across Shanghai and other core markets in China;
    • From 2024 onward, supporting Pudong SME Digital Transformation Pilot and Zhangjiang Vanke Smart Campus Upgrade Program in the public sector.

    With a deep understanding of brand strategy and sharp insight into market trends, Zeffrey is not only a trusted partner for top-tier brands, but also a key driver of experiential marketing and digital communications innovation in China.

  • Partner Brands

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    Ferrari

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    Porsche

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    Gree

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    Uni-President

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    Deewin

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    Beauty Plus

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    Star Rvier

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    Star Rvier

  • Industry Recognition

    Through innovative AI technology, we provide customers with personalized interactive marketing experiences, helping brands better communicate with consumers, enhance brand loyalty and market influence. AI interactive marketing The services we provide As a provider of integrated marketing solutions for brand manufacturers, we have AI interaction, MCN marketing, public relations events, direct marketing, educational marketing, digital diagnostics, online promotions, and other forms. Targeting different lifestyles of different consumers, we select suitable marketing tools for clients to accurately and effectively solve their marketing problems; and we are committed to promoting interaction and purchase inclination between brands and target consumers. To this end, we focus on developing various service capabilities and resources related to it, including understanding and insight into brand markets. We have the ability to build various channels to help brands reach target consumer groups, thereby achieving brand communication and product purchasing power!

    Member of the Shanghai Convention & Exhibition Industry Association Council

  • Founder & CEO - Luyu Liu

    With nearly 20 years of experience in strategic marketing, experiential brand activation, and omnichannel communication, Luyu Liu has led major campaigns spanning the automotive, FMCG, real estate, and public sectors. He has a deep understanding of the resonance between consumer psychology and the media landscape, enabling him to set the tone, strategy, and resource allocation at the earliest signs of a trend—building brand plays that truly win mindshare.

    Representative Projects:

    • Ferrari “Rosso Corsa” Localization Campaign (China):Centered on Ferrari’s iconic brand asset “Rosso Corsa,” this campaign marked the brand’s first lifestyle initiative in China. By unifying color presentation across materials, curating immersive brand experiences, and integrating content-driven storytelling, the project transformed a technical color code into a culturally resonant brand symbol. It set a new benchmark for localizing ultra-luxury brand identity and became a widely recognized case in visual branding strategy.
    • Land Rover G4 Challenge (China): Planned and executed the China launch of the Land Rover G4 Challenge, pioneering international adventure sport events in China. The campaign combined brand storytelling with large-scale public engagement.
    • Lie’er Baobei Livestream Operations: Built the livestream branding and operational system behind top KOL Lie’er Baobei, creating a data-driven content framework that reached over 30 million viewers and redefined livestream marketing standards in China.

  • Ferrari “Rosso Corsa” Localization Campaign (China)

    Pioneered Color Consistency Standards for Automotive Visual Identity in China

  • Land Rover G4 Challenge (China)

    Launched China’s First International Automotive Event, Driving Experiential Marketing Innovation

  • Lie’er Baobei Livestream Operations

    Built China’s Top Livestream Brand via a Scalable Omnichannel Growth Model

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